Is The Flex Belt a Scam? A Closer Look

by Ian on October 7, 2011

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Magnifying GlassI wasn’t surprised when I received an email from a reader of my blog on The Flex Belt asking if this product is nothing more then a scam. After all this is the type of fitness product that is often advertised on late night informercials, preying on those that want a quick fix to all life’s problems and willing to pay a couple hundred bucks to get it only to realize that there is no quick fix.

I wanted to clear the air on this concept of The Flex Belt Scam, and explain what my thoughts are on this product and whether it works or doesn’t work.

First off, is it outright a scam?

No, of course not. The Internet has created many a scam in it’s time, however it’s also allowed scammers to be caught faster then ever before. It only takes a few people to rise up and bring down a company who’s selling something that is complete CRAP.

The Flex Belt is manufactured by a medical device company based in Ireland. They specialize in Electronic Muscle Stimulation devices (the technology used by The Flex Belt). It’s marketedby Slendertone, which is a well known ab fitness company and has been selling similar devices for several years.

Is the Technology a Scam?

Electronic Muscle Stimulation is a clinically tested, studied and proven technology in the firming, toning and strengthening of muscles all over our bodies. Physical therapists use this technology daily in clinics around the globe to help people recovering from car accidents, broken limbs, muscle and sport related injuries and more.

The concept of sending a small current of electricity through the nerve endings surrounding a particular muscle which then cause it to contract is simple yet genius.

Now I will say that maybe some of the marketing videos on The Flex Belt website are a bit over the top in the way they depict this old technology as something almost space age. However, bottom line is Electronic Muscle Stimulation isn’t new and it does work.

Will You Really Get 6 Pack Abs Using The Flex Belt?

Ok, here is where I think people are feeling that The Flex Belt is a scam. Someone who is 40 pounds over weight and carrying it all in their tummy region is buying this thing, getting it home and using it for six weeks only to realize they are still carrying extra weight around their stomach.

Unfortunately The Flex Belt is not a weight loss device. It strengthens and firms your abdominals in a similar fashion as sit-ups and crunches, but it doesn’t burn calories, or at least not that many of them. However, guess what, doing hundreds of sit-ups and crunches each and every day isn’t going to burn off that excess fat either.

Healthy Lifestyle Choices Combined with The Flex Belt

In order to have maximum success with The Flex Belt you’ve got to be making other healthy lifestyle choices along with using this device daily and consistently.

What type of choices am I talking about? Well lay off the half a dozen beers and drink some water instead. Pass on the bag of chips and grab an apple. Get control of your daily caloric intake.

Also start getting your heart rate up. Nothing burns excess calories, and in turn excess fat like a good cardio workout. Walking, biking, aerobics and jogging 3-4 times a week can all help you lose extra weight.

So Is The Flex Belt a Scam?

In short NO. However, the marketing of the device may be misleading for some. They don’t directly say that the belt isn’t for weight loss, but the marketing videos and content on their website don’t go out of their way to tell you that you need to maintain a healthy lifestyle to get optimal results either.

As part of the package when you purchase a Flex Belt from their official website at www.TheFlexbelt.com you receive access to their meal planning software. This helps you manage your daily caloric intake.

SIDE NOTE: I’ve been meaning to post a review and video about this software that is included but I haven’t got around to it. I’ll do my best to get it done soon.

You see having a great set of six pack abs is a result of leading a healthy lifestyle. The Flex Belt is the perfect device for those of us that are busy, on the go and often don’t have time to sit and do crunches, leg lifts or sit-ups. Instead we can wear the Flex Belt on the go at the office, home or even while travelling.

I have to say that the Flex Belt isn’t a scam, but buyers need to have realistic expectations before they fork over their hard earned money.

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{ 9 comments… read them below or add one }

Crystal December 14, 2011 at 9:45 am

So it is worth buying only if we are willing to eat healthier and putting in some cardio

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Ian December 14, 2011 at 8:29 pm

Hi Crystal,

The Flex Belt works so long as your consistent with it’s use. What I’m basically trying to illustrate is that if someone is over weight, (example: eats 1500 more calories then they should each day and does ZERO exercise) and they expect to drop all the weight and get a fantastic 6 pack just from using The Flex Belt, then they should save their money because it ain’t gonna happen.

The Electronic Muscle Stimulation technology The Flex Belt uses works. Their trials (from what I can see) resulted in improvement of abdominal endurance, tone etc. for more or less everyone who used it. However, if you think about it logically, improving abdominal endurance and strength doesn’t = six pack abs. It means that their abs got stronger right? These results could be achieved with or without doing any exercise or changing your diet & lifestyle. So what I’m saying is if someone is buying the Flex Belt with the intention that they’re going to get six pack abs from using it 5 times a week, but they eat an unhealthy diet (that promotes increased weight gain) and they do no additional exercise to burn off that additional weight, then they aren’t going to get those six pack abs, however they will likely experience increased abdominal endurance/strength etc.

My point to this post was to align peoples expectations with what this device is capable of. The Flex Belt doesn’t say “get amazing six pack abs with no exercise or diet change” but the reality is unless you lead a really healthy lifestyle now The Flex Belt isn’t going to produce massive visible results in a short period of time. You’re going to need to lead a healthy lifestyle and use this device.

So to answer your question, if someone expects The Flex Belt to perform wonders without any other lifestyle changes (unless you already lead a healthy lifestyle) then no it’s not worth buying in my opinion.

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Joel Padgett April 6, 2012 at 6:22 am

I also agree that the type of marketing they do for this belt is actually hurting their sales than gaining more sales. It frustrates me that people automatically assume that the belt is some kind of magical device that will let you have a six-pack for doing nothing. And when it does not work out for them, they automatically say “Scam!”

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Brad Hale April 6, 2012 at 7:05 am

Did not know that the Flex Belt was actually made by people who knew what they were doing and that it’s been tested to see if it actually worked. I always assumed that it just a scam by some company trying to make a buck because of their absurd advertisement. I’m just curious if the little shocks that they send to contract my muscle with the belt will hurt me if I constantly use it.

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Ian April 6, 2012 at 6:13 pm

Brad,

No, the electronic muscle stimulation is safe. The technology has been used for quite a while now in physical therapy, and the Flex Belt is FDA cleared for safety purposes.

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Carlos Wynne April 6, 2012 at 7:51 am

I have to agree that if a person wants visible change with this product, they need to have some major changes into their schedule. Like exercising more and eating more healthy food instead of eating junk food all day, everyday.

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Ian April 6, 2012 at 6:12 pm

Carlos,

I agree, of course unless you’re in pretty good shape as is already. If that’s the case then you’ll probably see some results reasonably quick. However most of the lifestyle changes you should make to achieve optimal results with The Flex Belt are things we should be doing to lead a healthier life anyways.

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Doyle Jackson April 6, 2012 at 8:18 am

Wow, you cleared up most of my doubts about the Flex Belt actually being a sham. Especially how it actually makes our abs stronger. I’ve been wondering how a belt could actually do that, did not know that they send electricity to our abs to make it contract while we are doing our own things.

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Ian April 6, 2012 at 6:11 pm

Doyle,

Glad I could help clear things up. Devices like The Flex Belt often spend a lot more time hyping the results then actually explaining how and why they work. That’s why I wanted to write this post to clear things up.

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