I wasn’t surprised when I received an email from a reader of my blog on The Flex Belt asking if this product is nothing more then a scam. After all this is the type of fitness product that is often advertised on late night informercials, preying on those that want a quick fix to all life’s problems and willing to pay a couple hundred bucks to get it only to realize that there is no quick fix.
I wanted to clear the air on this concept of The Flex Belt Scam, and explain what my thoughts are on this product and whether it works or doesn’t work.
First off, is it outright a scam?
No, of course not. The Internet has created many a scam in it’s time, however it’s also allowed scammers to be caught faster then ever before. It only takes a few people to rise up and bring down a company who’s selling something that is complete CRAP.
The Flex Belt is manufactured by a medical device company based in Ireland. They specialize in Electronic Muscle Stimulation devices (the technology used by The Flex Belt). It’s marketedby Slendertone, which is a well known ab fitness company and has been selling similar devices for several years.
Is the Technology a Scam?
Electronic Muscle Stimulation is a clinically tested, studied and proven technology in the firming, toning and strengthening of muscles all over our bodies. Physical therapists use this technology daily in clinics around the globe to help people recovering from car accidents, broken limbs, muscle and sport related injuries and more.
The concept of sending a small current of electricity through the nerve endings surrounding a particular muscle which then cause it to contract is simple yet genius.
Now I will say that maybe some of the marketing videos on The Flex Belt website are a bit over the top in the way they depict this old technology as something almost space age. However, bottom line is Electronic Muscle Stimulation isn’t new and it does work.
Will You Really Get 6 Pack Abs Using The Flex Belt?
Ok, here is where I think people are feeling that The Flex Belt is a scam. Someone who is 40 pounds over weight and carrying it all in their tummy region is buying this thing, getting it home and using it for six weeks only to realize they are still carrying extra weight around their stomach.
Unfortunately The Flex Belt is not a weight loss device. It strengthens and firms your abdominals in a similar fashion as sit-ups and crunches, but it doesn’t burn calories, or at least not that many of them. However, guess what, doing hundreds of sit-ups and crunches each and every day isn’t going to burn off that excess fat either.
Healthy Lifestyle Choices Combined with The Flex Belt
In order to have maximum success with The Flex Belt you’ve got to be making other healthy lifestyle choices along with using this device daily and consistently.
What type of choices am I talking about? Well lay off the half a dozen beers and drink some water instead. Pass on the bag of chips and grab an apple. Get control of your daily caloric intake.
Also start getting your heart rate up. Nothing burns excess calories, and in turn excess fat like a good cardio workout. Walking, biking, aerobics and jogging 3-4 times a week can all help you lose extra weight.
So Is The Flex Belt a Scam?
In short NO. However, the marketing of the device may be misleading for some. They don’t directly say that the belt isn’t for weight loss, but the marketing videos and content on their website don’t go out of their way to tell you that you need to maintain a healthy lifestyle to get optimal results either.
As part of the package when you purchase a Flex Belt from their official website at www.TheFlexbelt.com you receive access to their meal planning software. This helps you manage your daily caloric intake.
SIDE NOTE: I’ve been meaning to post a review and video about this software that is included but I haven’t got around to it. I’ll do my best to get it done soon.
You see having a great set of six pack abs is a result of leading a healthy lifestyle. The Flex Belt is the perfect device for those of us that are busy, on the go and often don’t have time to sit and do crunches, leg lifts or sit-ups. Instead we can wear the Flex Belt on the go at the office, home or even while travelling.
I have to say that the Flex Belt isn’t a scam, but buyers need to have realistic expectations before they fork over their hard earned money.